← Back to the Glossary

Retargeting

Retargeting is an online advertising strategy that aims to re-engage website visitors who left a site without converting.

Retargeting starts with a small tracking tag embedded in your website’s code. You can then target these prospects on other websites, including social networks.

Learn more: The Facebook Pixel: What It Is and How to Use It

Return on investment (ROI)

See Social media roi