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URL shortener

A URL shortener is a tool that condenses a long URL into a shorter (and more social media friendly) format.

URL shorteners such as ow.ly can also provide link tracking capabilities, which allow businesses to measure click-throughs from social media and attribute website conversions to individual social messages.

See Vanity URL

Learn more:

• 10 of the Best Link Shorteners That Aren’t the Google URL Shortener
• How to Use UTM Parameters to Track Social Media Success