Back to the Glossary

Engagement rate

Engagement rate is a measure of how many people interact with your social media content. There are several ways to calculate engagement rate, but all aim to calculate what percentage of people who were exposed to a post chose to engage with it in some way.

Learn more: All the Different Ways to Calculate Engagement Rate

x

You’ve unlocked 60 days for $0

Claim 60-Day Free Trial
Offer expires in 04m 20s
Cancel anytime within 60 days