Back to the Glossary

Conversion

A conversion occurs when a social media user or visitor to your website takes a specific, desired action. Making a purchase is often the desired conversion, but it is not the only one. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

See Conversion rate

Learn more: 7 Smart Ways to Drive Conversions on Social Media

x

Well this is awkward.

We could have SWORN you were someone who wanted to grow on social media and beat your competitors. Our bad. We’ll just leave this 60-day free trial here for someone else then…

Start Your Free 60-Day Trial
Offer expires in 04m 20s
Cancel anytime within 60 days