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TikTok is a social media video app that allows users to create short-form videos and post them on an owned channel. Videos typically contain music, text, and filters and are commonly known as a “TikTok” or “TikToks.” Lip-syncing videos are a common type of TikToks, and the platform is most popular with Gen-Z rather than millennials or boomers. 

Learn more: How to Create a Successful TikTok Marketing Strategy for 2022


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