Back to the Glossary

Targeting

Targeting is the practice of selecting a specific audience for social ads to maximize conversions. Social networks offer many targeting options based on factors like demographics, location, and interests.

Learn more: Social Ad Targeting: How to Reach an Audience that Converts

x

Sorry for getting in your face, but...

We have a special treat for you. Schedule social posts, get reports, and handle all your comments and DMs in one place.

Try Hootsuite for free for 60 days. (That’s 30 days more than people who don’t read popups get.)

Start Your Free 60-Day Trial
Offer expires in 04m 20s
No risk, all reward. Cancel anytime within 60 days