Back to the Glossary


An aesthetic refers to the overall look and feel of a social media channel. Brands often aim to have a “good aesthetic,” which means that their channel accurately represents their brand’s style, colors, and general vibe. 


Sorry for getting in your face, but...

We have a special treat for you. Schedule social posts, get reports, and handle all your comments and DMs in one place.

Try Hootsuite for free for 60 days. (That’s 30 days more than people who don’t read popups get.)

Start Your Free 60-Day Trial
Offer expires in 04m 20s
No risk, all reward. Cancel anytime within 60 days