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When used in relation to social media and with a capital “I”, Insights usually refers to the analytics and performance statistics you can see on your Instagram profile in the Instagram app.

Depending on the type of profile you have, Instagram Insights show you the demographics of your followers, what time they are most likely to be online, the reach of each post, and more.

Read more: The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

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