In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. Basically, it means keeping a record of absolutely everything. This is often required for regulatory compliance in industries like health care and finance.
An organization’s social media archive includes what was said, when, and in what context. It also shows how quickly customer messages are addressed. This data can be referenced during legal discovery, if necessary, or requested by regulatory bodies.