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Engagement pod

An engagement pod is a group of people on social media who collaborate to boost each other’s engagement rates. Members of the pod agree to interact with each other’s posts, often shortly after they’re published, to boost visibility and improve performance. Pods can be informal networks of friends or organized communities.

Engagement pods are especially popular on platforms like Instagram, LinkedIn, and TikTok. These platforms use algorithms that prioritize high engagement when ranking posts.

While engagement pods can help increase engagement numbers in the short term, they may not always lead to genuine interactions or long-term growth. As a result, pods aren’t a recommended strategy for building a larger audience.