A guide to understanding what is employee advocacy and the steps you need to take to build an employee advocacy program for your organization.
Using sentiment analysis tools allows you to evaluate the attitudes of your target consumers—attitudes that can make or break your brand’s reputation.
If you were measuring social media ROI by revenue, a simple formula to do that looks like this: Profit / total investment X 100 = social media ROI.
At its most basic, social media compliance simply means following the rules when using social media to engage with the public. But it's not that simple.
In this social media advertising guide, learn how to use various types of social media ads to achieve real business results while maximizing your spend.
What's the key to efficient and effective social media customer service? Having the right tools to help you respond to questions, create tickets, and more.
A social media style guide can act as a cornerstone for your entire social media strategy—a foundational document that ensures clarity and consistency.
Want to know how to get free Instagram followers? First tip: follow relevant users. When you do, there's a good chance they'll look at your profile.
Before using the social media proposal template, get to know the goals of your client’s business. How can social media help them achieve those goals?
Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—helps you target your ideal customer.
The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.
Conducting a social media audit is the first step in any social media strategy. Evaluate your current social media efforts using this free template.