Employee Advocacy on Social Media: What is it and How to Do it Right
A guide to understanding what is employee advocacy and the steps you need to take to build an employee advocacy program for your organization.
Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.
How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)
Using sentiment analysis tools allows you to evaluate the attitudes of your target consumers—attitudes that can make or break your brand’s reputation.
How to Prove and Improve Social Media ROI (+ Free Tools)
If you were measuring social media ROI by revenue, a simple formula to do that looks like this: Profit / total investment X 100 = social media ROI.
Social Media Compliance: Everything You Need to Know to Stay Compliant
At its most basic, social media compliance simply means following the rules when using social media to engage with the public. But it's not that simple.
Social Media Advertising 101: How to Get the Most Out of Your Ad Budget
In this social media advertising guide, learn how to use various types of social media ads to achieve real business results while maximizing your spend.
Social Media Customer Service: Everything You Need to Do it Well
What's the key to efficient and effective social media customer service? Having the right tools to help you respond to questions, create tickets, and more.
How to Create a Social Media Style Guide for Your Brand (Free Template)
A social media style guide can act as a cornerstone for your entire social media strategy—a foundational document that ensures clarity and consistency.
How to Get Free Instagram Followers: 35 Tips that Actually Work
Want to know how to get free Instagram followers? First tip: follow relevant users. When you do, there's a good chance they'll look at your profile.
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A Free Social Media Proposal Template to Help You Win Clients
Before using the social media proposal template, get to know the goals of your client’s business. How can social media help them achieve those goals?
How to Create a Buyer Persona (Includes Free Persona Template)
Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—helps you target your ideal customer.
How to Find and Target Your Social Media Audience (Free Template)
The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.
How to Conduct a Social Media Audit (Includes a Free Template)
Conducting a social media audit is the first step in any social media strategy. Evaluate your current social media efforts using this free template.