How to Create a Buyer Persona (Includes Free Persona Template)
Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better…
Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.
How to Find and Target Your Social Media Audience (Free Template)
Developing a clear understanding of your social media target audience may be the most important thing you do as a…
How to Conduct a Social Media Audit (Includes a Free Template)
If you’re using social media to market your business, you need to understand how to perform a social media audit.…
The 2020 Instagram Hashtag Guide—How to Use Them and Get Results
Instagram hashtags can make or break your Instagram strategy. Use them correctly and you’ll get your posts seen by more…
How to Schedule Instagram Stories: A Step-by-Step Guide
If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Well,…
How to Manage Multiple Social Media Accounts for Business (or Clients)
Having to manage multiple social networks using different apps is time-consuming and inefficient. The amount of time you spend opening…
How to Create a Social Media Strategy in 8 Easy Steps (Free Template)
A social media strategy is a summary of everything you plan to do and hope to achieve on social media.…
13 of the Best Social Media Analytics Tools (Free and Paid)
Social media analytics tools will show you which tactics and strategies are working, and which aren’t. This allows you to…
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15 of the Best Social Media Monitoring Tools to Save You Time
Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business.…
Social Media Security Tips and Tools to Mitigate Risks
With the increased use of social tools for business communications, social media security is more important than ever. While the…
Instagram Automation Tools, Software, and Tips to Do It Right
At some point, many busy social media marketers may be tempted to try an Instagram automation tool. This can be…
How to Create a Social Media Posting Schedule (Free Template and Tools)
A social media posting schedule is a lifesaver for busy social marketers. How many times have you found yourself scrambling…