How to Schedule LinkedIn Posts: A Quick and Simple Guide
Learn how to schedule LinkedIn posts, and free up more time in your day to focus on creating engaging content.
Learn how to schedule LinkedIn posts, and free up more time in your day to focus on creating engaging content.
Can you schedule posts on LinkedIn? Yes! It’s actually pretty simple to do — and there’s a couple of ways to go about it.
Keep reading to find out how to schedule LinkedIn posts so that you can plan your LinkedIn marketing strategy in advance, create your LinkedIn posts and company page updates when it suits you, and schedule them to post at the time when your audience is most likely to engage. Of course, you can also watch our video about the best way to schedule LinkedIn posts to your company page OR your personal profile:
Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
In November 2022, LinkedIn started rolling out a simple native scheduling tool.
To schedule a post on LinkedIn, follow these steps:
Type out your broem, add hashtags, include a photo or link… you know the drill. Create a post the same way you normally would.
The scheduling icon is right next to the Post button.
Then, click Next.
You will have a chance to review your post before you do.
That’s it!
This part is a bit tricky. To view your scheduled posts, you have to go to the post creator and hit that clock icon. There, below the dropdown menus where you would select the time and day for your post to go live, click View all scheduled posts.
You can delete scheduled posts or change the publication time using the clock and garbage can icons in the top right corner.
Note that you currently can’t edit scheduled posts on LinkedIn (but you can in Hootsuite — more on that below).
If you’re looking for a more robust tool to handle your LinkedIn marketing, Hootsuite is the way to go. With Hootsuite, you can schedule all your social posts in one place — that includes LinkedIn, Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube. Plus, you get personalized recommendations for the best times to post to maximize reach and engagement, and you can easily track your performance.
Here’s how to schedule LinkedIn posts in Hootsuite:
First up, you need to connect Hootsuite and LinkedIn. Note that you can add both LinkedIn profiles and LinkedIn pages to your Hootsuite account.
You only need to do this once. Next time you want to schedule Linked in posts, you can skip ahead to step 2.
Your LinkedIn account is now connected to Hootsuite, and you’re ready to start scheduling.
Tip: This is what the LinkedIn scheduling tool looks like in a free Hootsuite account. With a Professional, Team, Business, or Enterprise account, this stage will be a little different. You’ll see recommended times to post in the scheduling box, rather than having to choose your time manually. Of course, you can always choose your time manually if that’s what you prefer.
That’s it! Your LinkedIn post is now scheduled and will go live at the time you selected.
Once you’ve scheduled your LinkedIn content, you have a couple of options if you want to view them or make changes.
When you added your LinkedIn account to Hootsuite, it automatically created a new LinkedIn Board. By default, this board contains two streams:
To edit any of your scheduled posts, including the scheduled posting time, just click the pencil icon at the bottom of the post. If you want to delete the post altogether, click the three dots at the bottom right, then click Delete.
For a more comprehensive view of your scheduled LinkedIn posts, including how they fit into your overall social media posting schedule, use the Hootsuite Planner.
You will see all of your scheduled content for all of your social media accounts. If you want to see only your LinkedIn posts, click Social Accounts at the top left of the screen and select the LinkedIn pages(s) and/or profile you want to view, then click Apply.
Here’s a quick video with more information about how to use Hootsuite Publisher:
With the Hootsuite Bulk Composer (available in paid plans), you can schedule up to 350 posts at the same time. These posts can be split between your LinkedIn profile and LinkedIn pages (and your other social accounts).
For more details, check out our full blog post on using the Hootsuite bulk composer.
Hootsuite’s research shows the best time to post on LinkedIn is 9:00 a.m. on Tuesdays and Wednesdays. But just that’s an average. The exact right time to post for your audience will vary based on location, demographics, and other factors.
As we mentioned above, Hootsuite’s Best Time to Post feature can show you the best time to schedule posts on LinkedIn for your specific audience. You’ll see recommendations right in the scheduling box, but you can also dive into Hootsuite Analytics for more specific scheduling data.
You’ll see a heat map showing when your LinkedIn posts have performed best for the selected goal. You can point to any square to see the average response to your posts for that given day and time.
You can also use LinkedIn Analytics to find out more about your LinkedIn followers, which can give you some insight into when they are most likely to be online.
Scheduling LinkedIn posts ahead of time is a great way to save time while maintaining a consistent LinkedIn presence. However, this is not a situation where you can just set it and forget it.
We live and work in a fast-moving world, and it’s important to be aware of major news events, trends, and potential crises that could impact your scheduled posts or make pre-created content inappropriate. (Tip: Social listening is a good way to stay on top of the zeitgeist.)
We’ve already talked about how you can edit, reschedule, or delete individual scheduled LinkedIn posts, but in some situations, it might be best to pause all scheduled content.
Everything we’ve talked about so far focuses on scheduling organic LinkedIn posts. But you can use the same steps to create scheduled LinkedIn sponsored posts for your business page. You’ll still get the recommended times to post, so you can make the most of your LinkedIn ad budget.
For more details on all the targeting and budget options when scheduling a sponsored LinkedIn post, check out our complete tutorial.
Use Hootsuite to schedule LinkedIn posts at the best time, respond to comments, track competitors, and measure performance—all from the same dashboard you use to manage your presence on other social media platforms. Start your free trial today.
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