Skip to content
Strategy

How to Schedule Instagram Stories in 2024 [4 Simple Steps]

If you’re a busy social media pro, you’ve probably wondered if it’s possible to schedule Instagram Stories. The answer is YES.

Christina Newberry June 28, 2023
cover image

If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can you schedule Instagram Stories?

Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite.

In this post, we cover the benefits to scheduling Instagram Stories rather than publishing them on the fly, like:

  • saving a ton of time
  • making it easier to customize Stories with editing tools and templates
  • avoiding typos and autocorrect mistakes

We also walk you through the exact process of how to schedule Instagram Stories up to 60 seconds long in this video:

Get your free pack of 72 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.

Is there an app for scheduling Instagram Stories?

You can’t schedule Stories ahead of time directly within Instagram. But you can use the Hootsuite mobile app or desktop dashboard to schedule Instagram Stories. As of May 2021, it is also possible to schedule and post Instagram Stories via Facebook Business Suite.

Your social strategy. Handled.

Get the all-in-one social media performance engine for HALF OFF.

(This price won’t be around for long!)

Claim 50% off Hootsuite

How to schedule Instagram Stories using Hootsuite

Head to your Hootsuite dashboard and select Create → Post from the left-hand side menu. Then, follow these 4 simple steps to schedule an Instagram Story:

  1. In the Composer window, select the account you want to post your Story to.
  2. In the Content section, switch to the Story editor.

Using Hootsuite Composer to schedule Instagram Stories

  1. Click on the upload icon to add your image or video. 

Adding an image or video file to Hootsuite Composer

Videos must be between 1 second and 60 minutes long, and images must be less than 30MB. Both have a recommended aspect ratio of 9:16. You can only add one file per Story. 

Note: If you want to include text or stickers in your Story, make sure they’re part of your image or video file. Text included in the caption field of Composer will not be included in your Story. 

You can easily edit your images using Canva without leaving your Hootsuite dashboard. To get started, click on the Canva icon in the bottom right of the Composer window. Then, select Instagram Story.

Canva in Hootsuite Composer: Selecting the post type

Once you’re done editing your image or video, simply click the Add to post button in the top right corner of the screen, and your file will be attached to your post draft.

Using Canva in Hootsuite Composer to create an Instagram Story

  1. Preview your Story and click Schedule for later to select a time for it to go public. Then, click the yellow Schedule button — and you’re done!

Scheduling an Instagram Story in Hootsuite Composer

You can now view, edit, or delete your scheduled Story in your Hootsuite calendar. 

Hootsuite calendar view with scheduled story

Start your free 30-day trial

How to schedule Instagram Stories using Facebook Business Suite

If you have a Business account on Instagram, you can use Facebook’s native Business Suite to craft and schedule Instagram Stories.

Facebook Business Suite is a handy tool if you’re only posting to Facebook and Instagram — but most social media marketing pros can save a lot of time and energy using a social media management tool and handling all social channels from a single dashboard. A tool like Hootsuite will help you schedule content to Facebook, Instagram (including posts, Stories, Threads, and Reels), TikTok, Twitter, LinkedIn, YouTube and Pinterest from one place.

If you choose to schedule your Instagram Stories using Facebook’s native solution, sign in to your account and follow the steps below.

Step 1: Navigate to Business Suite

Go to your Page and pick Business Suite from the menu on the left side of the screen.

Facebook Page navigation menu

Once you’re in, select your account from the drop-down menu in the top left corner of the dashboard.

Step 2: Start drafting your Story

You can do this from 3 spots in the dashboard:

  • the Posts and Stories item in the menu on the left side of the screen
  • the Create Post button in the menu on the left side of the screen
  • the Create Story button in the center of the dashboard

Creating an Instagram Story in Facebook Business Suite

Once you click on one of these options, a Story creator window will pop up. Here, select the account you want to share your Story to, and upload an image or video to start working on your Story.

The Story editing options in Business Suite are quite limited compared to what you can do in the Instagram app or Hootsuite. You can only crop your media file, and add text and stickers.

Creating an Instagram Story in Facebook Business Suite

Step 3: Schedule your Instagram Story

Once you’re happy with your creation, click the arrow beside the Publish Story button for scheduling options.

Scheduling Instagram Stories in Facebook Business Suite

Click Schedule Story. Then, pick a date and time to post your Story.

Picking a date and time to schedule Instagram Story

Once you save the date and time, click Schedule Story, and you’re done! Your Story will be automatically posted to Instagram at the specified date and time.

Scheduling Instagram Story in Facebook Business Suite

You can confirm that your Story has been scheduled by navigating to Posts and Stories, then Stories, then Scheduled.

Viewing and managing scheduled Instagram Story in Facebook Business Suite

This is also where you can manage your post — reschedule it, publish it immediately or delete it from your pipeline.

6 reasons to schedule Instagram Stories

1. Save time

Learning how to schedule Instagram Stories saves you a ton of time and makes sharing Stories much less disruptive to your workday. Instead of having to create and post Stories on the fly multiple times per day, you can sit down and prepare your Stories for the week all in one go.

When it’s time for your scheduled Stories to go live, you can push them out with just a couple of clicks.

Of course, you can also share live Stories in between your scheduled ones if you want to update your audience on something happening in the moment.

2. Upload Instagram Stories from your desktop or laptop

How many times have you had to send a photo or file to your phone just to post it on Stories? And then dig around in your camera roll trying to find the right posts in the right order?

When you use an Instagram Story scheduler, you can eliminate this step. You can upload your Stories files directly from your desktop or laptop.

3. More editing options

When you use Hootsuite to schedule Instagram Stories, you gain access to all the editing tools built into the Hootsuite dashboard. That means you can create Stories with fonts, stickers, and frames that are not available within the Instagram app. You can even upload your own stickers to give your Story a unique look and feel.

And, as we mentioned in the last point, you can do this editing on your desktop or laptop. You can use a full-size keyboard and monitor to fine-tune your edits, giving your greater creative control.

4. Cultivate a consistent look and feel with templates

Using Instagram templates is a great way to create consistent Story posts that align with your brand’s overall look and feel. Templates are especially useful when you’re sharing non-visual content like text, quotes, or links to your blog posts.

Screenshot of the Instagram Stories template that Hootsuite usesAlternate version of the Instagram Stories template that Hootsuite uses

The challenge is that many Instagram templates require you to use a computer-based software program like Adobe Photoshop to create your posts. And getting your finished posts from Photoshop to your phone for posting is a tedious process.

The ability to upload your posts directly from your computer makes it much easier to work with templates. That means you’re more likely to incorporate these valuable tools into your Instagram Stories posts.

New to templates? We’ve created a whole post on how to use them that includes a set of free Instagram Stories templates to get you started.

5. Avoid typos and broken links

Typing with your thumbs is not the best way to create pristine content. Never mind when autocorrect gets involved.

Scheduling your posts in advance gives you the chance to plan your text and links more carefully. Type your captions on a proper keyboard. Run them through a spelling and grammar check program. Test your links. See what other posts are being shared for the hashtags you plan to use.

It’s always a good idea to give yourself time to walk away from your content for a minute and then read it again with a fresher set of eyes. (Or even get a colleague to have a peek.) That’s tough when you’re posting on the fly. When you’ve scheduled Stories, you can review them in the Hootsuite planner at any time before they go live.

6. Encourage engagement

Once you’ve mastered how to schedule Instagram Stories, you’ll likely find you’re posting more Stories, and more consistently. When your audience knows what kind of content to expect from you, and when to expect it, they’re more likely to watch your Stories and engage.

Ready to start scheduling Instagram Stories and save time? Use Hootsuite to manage all your social networks (and schedule posts) from a single dashboard.

Try it free for 30 days

Grow on Instagram

Easily create, analyze, and schedule Instagram posts, Stories, Reels, and Threads with Hootsuite. Save time and get results.

Free 30-Day Trial

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

By Christina Newberry

Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.

Related Articles

You've unlocked 50% off Hootsuite!

The ALL-IN-ONE social media performance engine. Now half off.

Spring campaign blog popup image