The growing suite of apps for Instagrams Stories means the potential for creativity is endless.
And while the content may be temporary, their impact isn’t. Instagram Stories offer social media marketers a golden opportunity to reach and engage with the more than half a billion users who watch Stories every day.
Often thought of as the gold standard for photo editing, VSCO offers professional-looking editing presets and highly detailed tools for adjusting color, texture, light, and perspective. High-definition RAW photos from your professional camera can be easily imported and tweaked on the go, so your Instagram Stories can look good even if your phone-tography skills aren’t perfect.
10 free presets (200-plus available for paid subscribers)
Unfold bills itself as “a toolkit for storytellers.” This app for Instagram Stories features a variety of photo and text layout templates that make every Story look like a mini digital magazine. This Instagram Stories template app gives your content a cohesive look and feel.
Over 200 template options (some paid)
Advanced text tools offer a variety of fonts and styles
Built-in photo-editing tools
For paid subscribers, early access to new templates
Use this app for Instagram Stories to create playful animated backdrops for your stories using a library of GIFs and quirky images. Or, add your own photo stickers to really customize the experience. Patternator also lets you tweak the speed and movement of the cascading graphics to complete your delightfully dizzying personalized video wallpaper.
23 pre-set animated templates, plus tools to tweak movement and layout
Export as a GIF, video, live wallpaper, or HD image
Become a stop motion sensation on Instagram! Life Lapse brings life to even the most inanimate objects. The app offers 50+ lessons and tutorials to help you create high-quality stop-motion videos. Plus, enter one of its Stop Motion Challenges to win prizes!
Storyluxe is the perfect app for Instagram Stories that require a well-set vibe. The app’s 700 templates mimic the look of film strips or taped-together photos. Plus, make use of neon elements to add some serious punch.
Custom branding watermark (premium only)
Themed templates: choose from categories like “paper,” “collage,” or “tape.”
Can’t decide between photo and video? Motionleap offers the best of both worlds, animating static pictures to create dynamic ones. Add elements and overlays, then adjust the speed for customized movement.
Move the clouds in the sky, make hair blow in the wind like there’s a magic Beyoncé wind machine, whatever you want! Magic!
Add moving elements to still photos with user-friendly functionality
They say a picture is worth a thousand words. But what about a picture with words on it? WordSwag is one of the best Instagram Story apps for layering beautiful typographic elements atop your photos for a stand-out blend of photo and text.
If you’re looking for an app for Instagram Stories that makes your content stand out, look no further. Boosted lets you craft sleek videos (tutorials, Q&As, whatever!) using eye-catching video templates. Plus, easily layer in text and music to really make your content pop.
Add a little drama to your copy with this video text animator. Flip it, reverse it, speed it up, slow it down: just get those words moving. Plus, Hype-Type can automatically generate interesting and meaningful quotes to give context to your Stories.
Combine multiple video clips or apply to single photo or video shots
When it comes to Instagram Stories, design matters. Between the brushes, the fonts, the design details, the collage templates and the stickers, A Design Kit might be your ultimate design toolkit. Its sister app, A Color Story, is a great companion if you’re looking for influencer-approved Insta filters and effects.
Seen comes from the makers of Facetune, so you know it’s all about flawless presentation. Though the app has templates and stickers, the real highlight is the dramatic transitions. Images dissolve into one another, text fades in and out, and photos slide away fluidly.
Adobe Express gives you access to thousands of beautiful Instagram Story templates, plus free design tools to make them stand out. Simply choose a template, upload your brand assets, add custom text, and voila! You’ve got a social media template worth talking about.
InShot is a powerful Instagram Story editor app that helps you create professional-grade Stories with ease. From music to transitions, emoji to filters, blur backgrounds, speed editing, and more. InShot is your partner in cinematic excellence.
Filmm lets anyone be a professional video editor. This app for Instagram Stories mixes professional film light effects, textures, and distortions with modern aesthetics. Your audience will be swooning when you’re done with them.
While Filmm is your go-to for aesthetic videos, Tezza is where it’s at for aesthetic photos. Use this Instagram Stories filter app to create stunning, broody, and beautiful static photos that will bring your audience straight into your fantasy.
Vintage photo effects
Texture and dimension overlays
Price: Free trial then $5.99 per month or $39.99 per year
Magisto Video Editor & Maker uses artificial intelligence to select the best parts of your video and edit it to perfection. Sit back, relax, and let the robot do the work. With just a few clicks, Magisto’s Instagram Story editor app will create scroll-stopping Instagram Stories worthy of new audience engagement.
GoDaddy Studio (formerly Over) lets anyone be a graphic designer with easy-to-use design tools built for social. Use the GoDaddy Studio app for Instagram Stories to build new templates, add graphics to content, and make your Stories stand out with stickers. You can even build a logo!
PhotoGrid is an app for Instagram Stories that helps you create custom layouts in a variety of shapes and feels. Just went on vacation? Create a collage of your best pics. Showing off your latest product features? Feature them all in a custom collage.
Plus, add custom fonts, text, and colors to make your content stand out.
These are just a fraction of the tools available to make your Instagram Story pop. Download one, or download them all, but remember that apps for Instagram Stories are the perfect place to experiment—so get creative, try new things, and see what works best for your brand first-hand.
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