LinkedIn has just launched a new messaging inbox for Company Pages that should make it easier for Page admins to engage with their audience.
“We want to make it as easy as possible for marketers to reach … future buyers and for those future buyers to connect with brands, so we are starting to roll out Pages Messaging,” the platform announced in a recent update.
“Pages Messaging will help power a two-way conversation, so when a member has questions about a product or company, they can reach out directly to the brand through their Page.”
LinkedIn has released major new features for Company Pages: Post Templates, Link Stickers, Pinned Comments, and Page Commitments. But are they actually what LinkedIn users are looking for?
Here is a quick overview of the new features and how to use them on your Company Page:
LinkedIn users will soon have access to a new templates feature. These professionally designed, colorful templates will make it quicker and easier than ever to create visually engaging posts.
Creating scroll-stopping posts is a challenge on any social media platform. LinkedIn is embracing more ways to help its users get the engagement their posts need.
“We want to make it even easier to create visual content that helps you stand out and inspire your professional community,” said Karen Baruch, Product Lead for Creator Strategy at LinkedIn.
On LinkedIn’s mobile app, you can now find a “Use a template” prompt after taping the “Post” or “Share” box.
Taking a page out of Instagram’s sticker book, LinkedIn has released the new clickable link feature to help the platform’s users drive engagement and generate traffic to websites, resources, job listings and more.