Pinterest has launched Shuffles, a tool for creating interactive collages and moodboards on iOS. Is this new, invite-only (for now) app the next great social media platform, or just a tool for brands and Pinterest creators?

Pinterest snuck Shuffles onto the App Store in early August 2022. Despite the lack of fanfare, the “new app designed for collective collaging” is already gaining popularity and has a long waitlist of eager users.

Shuffles is fully integrated with Pinterest and has everything expected from a social media platform, including a content feed, likes, hashtags, and a search bar. What makes Shuffles different is its interactive collage-making functionality.

Image source: https://apps.apple.com/us/app/shuffles-by-pinterest/

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