Social Media Updates

After months of testing, TikTok has introduced a new downvote option that makes it simple for users to flag “irrelevant or inappropriate” comments.

🔔 New feature incoming. Earlier this year, we started to test a new way people could identify comments they believe to be irrelevant or inappropriate. After some testing, we're releasing it globally. 📲 Read on for 3 fast facts

— TikTokComms (@TikTokComms) September 23, 2022

While TikTok users have long been able to report comments that violate the platform’s community guidelines, the new downvote is meant to help TikTok’s moderators identify negative behavior that’s more annoying than harmful.

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It’s time to polish up your social SEO skills: TikTok’s video descriptions just got a whole lot longer.

TikTok has now increased the maximum length of video descriptions from 300 characters to 2,200, according to an update first shared by social media consultant Matt Navarra.

Woah…! TikTok has increased video description character limit to 2,200 characters!

This is huge for creators and massive in terms of TikTok’s plans for becoming a search engine pic.twitter.com/kGhnL97uUM

— Matt Navarra (@MattNavarra) September 23, 2022

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TikTok has launched a new time-based dual camera feature called TikTok Now, according to an update published on their blog today.

TikTok Now will send users daily prompts to capture and share real-time updates using their front and back cameras.

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Source: TikTok

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TikTok has confirmed that they’re testing a new “Nearby” feed. Users who are part of the test will see the feed appear next to their “Following” and “For You” tabs.

HUHHHH what is this nearby page on tiktok?😭 pic.twitter.com/9Rf3amC8lx

— sofea (@sofeashra) August 9, 2022

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TikTok will soon allow users to share their TikTok Stories directly to other platforms, including Facebook and Instagram.

Unlike TikTok videos, which give users several choices for downloading, sharing, and reposting content, TikTok Stories have much more limited sharing options.

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TikTok has announced a new partnership with NCSolutions (NSC), a consumer insights company, to help advisors measure the outcomes of their creative strategies.

Understanding sales lift is important for brands trying to measure just how useful their strategies are in pushing sales and bringing in revenue. With this new partnership, TikTok and NCS are looking to help advertisers follow the customer’s journey from their first digital impression on TikTok to an eventual digital purchase.  Read more

TikTok has added a new trends discovery tool to help marketers keep up with what’s hot on the platform.

The tool, located within TikTok’s Creative Centre, is designed to help users understand what performs well so they can get inspired and increase engagement on their content.

Users can explore trending hashtags, songs, creators and TikTok videos. Under the hashtag option, users are also able to refine searches by industry, such as financial services, tech and electronics, sports and outdoors, and more. If you’re marketing a financial brand, for example, and see that “inflation” is trending, that might guide future content development.  Read more

TikTok appears to be working on a new lead generation feature for businesses, according to social media consultant and industry sleuth Matt Navarra. 

The new feature will allow businesses to collect and manage leads on the platform. The latter will be done with the help of tracking features and adding notes to collected leads.  Read more

Hootsuite has entered into a partnership with TikTok to make growing and managing a presence on the platform easier for marketers. 

Hootsuite users are now able to:

• schedule and auto-publish TikToks,
• measure their success on the platform with in-depth analytics,
• review and interact with comments added to their TikTok posts…

… from one easy dashboard.  Read more

Many advertisers have turned to TikTok to promote products, leveraging influencer marketing and hashtags like #TikTokMadeMeBuyIt to make products go viral. 

TikTok’s own studies show that 58% of TikTok users use the platform to learn more about new products or brands and 48% have discovered a product or service on the platform and quickly bought it once in the past year.

To further enhance the platform’s online shopping capabilities, TikTok has announced it will be launching a new WooCommerce integration. WooCommerce is an open-source ecommerce plugin typically used for WordPress websites.  Read more

Earlier this week, TikTok announced the launch of Live Subscription, a monthly subscription that will give users greater access to their favorite creators.

Live Subscription will start this month as invite-only but is expected to become available worldwide in the coming months. The goal of Live Subscription is to help creators earn more money while growing and engaging their communities.  Read more

TikTok is working on building a “culture of credit” by developing new tools to help users give attribution to creators on the platform. 

“These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is central to ensuring TikTok remains a home for creative expression,” says Kudzi Chikumba, Director of Creative Community at TikTok US, in a blog post. “Whether taking part in the latest trend, adding a punchline to a joke, or creating the next viral sound, creators can easily and directly cite their inspiration.”

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