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TikTok introduces Live Subscription

May 24, 2022

Earlier this week, TikTok announced the launch of Live Subscription, a monthly subscription that will give users greater access to their favorite creators.

Live Subscription will start this month as invite-only but is expected to become available worldwide in the coming months. The goal of Live Subscription is to help creators earn more money while growing and engaging their communities.  Read more


TikTok looks to enhance crediting for creators

May 19, 2022

TikTok is working on building a “culture of credit” by developing new tools to help users give attribution to creators on the platform. 

“These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is central to ensuring TikTok remains a home for creative expression,” says Kudzi Chikumba, Director of Creative Community at TikTok US, in a blog post. “Whether taking part in the latest trend, adding a punchline to a joke, or creating the next viral sound, creators can easily and directly cite their inspiration.”

steps to crediting a user in
Source: TikTok

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TikTok launches new feature highlighting content from friends

May 10, 2022

TikTok is introducing a Friends Tab over the next few weeks to help users more easily connect with their contacts, the platform announced on social media. The new feature is designed to help users more easily find content from the people they’re already connected with. 

Social media expert Matt Navarra gave a sneak peek of the feature earlier this year, explaining that “posts are from followers that you follow back, accounts you follow, and other suggested accounts.”

He also revealed that TikTok had removed the Discover Tab and replaced it with the Friends Tab. The Discover Tab has been used to help users find trending videos, hashtags and creators. Users will likely need to turn to the search icon at the top of the homepage now instead.

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TikTok introduces TikTok Pulse to help advertisers jump on trending content

May 4, 2022

TikTok is looking to draw more advertisers to the platform with the creation of TikTok Pulse, the company announced Wednesday. The idea is to “help brands be on the pulse of entertainment and culture on TikTok.”

What that essentially means is that with TikTok Pulse, advertisers can increase their exposure by paying for TikTok to show their content right after the top videos on the platform — more specifically, those in the top 4% of all TikTok videos.

TikTok will offer 12 categories of Pulse to ensure advertisers are speaking to the right audiences. Some of those categories include beauty, fashion, cooking and gaming.  Read more


TikTok introduces dislike option for comments

April 15, 2022

In an effort to give creators more control over comments made on their content, TikTok is testing a dislike button…

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TikTok is beta testing Search Ads

March 28, 2022

TikTok is currently testing a way for advertisers to reach audiences through search results, according to David Herrmann, a digital…

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TikTok expands into long-form content

February 28, 2022

TikTok recently shared an update that users will now be able to post videos up to 10 minutes long. That’s…

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TikTok launches Brand Safety Center

February 16, 2022

In a move to expand its safety efforts, TikTok has announced the official launch of a Brand Safety Center on…

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TikTok tightens policies to promote safety

February 8, 2022

TikTok has updated its community guidelines to provide better safety and security measures for its users, the platform announced in…

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TikTok Introduces new landing pages for advertisers

January 25, 2022

TikTok has announced the launch of Instant Page, a native landing page for advertisers designed to load up to 11…

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TikTok tests new Profile View feature

January 24, 2022

TikTok is currently developing a new Profile View feature that will allow creators to look up who has viewed their…

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TikTok Stories now appearing on the For You page

January 18, 2022

TikTok Stories, which the platform began testing in August, can now be seen on the For You page instead of…

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