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TikTok

TikTok’s got a secret “go viral” button

January 23, 2023

TikTok virality can be a mystery, but apparently, it’s not all up to chance: A Forbes investigation has revealed that staff at TikTok and ByteDance can select individual videos for broader distribution in a practice known as “heating.”

According to an internal document, “The heating feature refers to boosting videos into the For You feed through operation intervention to achieve a certain number of video views. The total video views of heated videos accounts for a large portion of the daily total video views, around 1-2%, which can have a significant impact on overall core metrics.”

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TikTok

TikTok (finally) begins TikTok Shop rollout in the United States

November 15, 2022

TikTok is rolling out the TikTok Shop feature in the United States. So far, only a limited number of merchants have been invited to test the social commerce solution.

TikTok Shop is already available in the UK and a handful of Asian countries, including Singapore, Thailand, Vietnam, Malaysia, and the Phillippines.

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TikTok set to launch a Gaming tab

October 28, 2022

The reigning champ of short-form video is about to diversify: TikTok’s new in-app gaming experience may be officially announced as soon as November.

Games will reportedly be featured as one of the tabs on TikTok’s home screen. As has now become standard with other mobile games, games will be accompanied by ads. Users will also be able to pay for additional content.

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TikTok

TikTok finally launches TikTok Pulse, ad revenue-sharing for top creators

October 20, 2022

After announcing its creation back in May, it looks like TikTok has finally launched its Pulse program to share ad revenue with top creators.

The program’s rollout hasn’t been officially announced, but reports are now circulating on Twitter that select creators are receiving eligibility notices.

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TikTok’s new Profile Kit allows creators to embed up to six videos on Linktree

October 18, 2022

TikTok creators can now display up to six videos on an external site, thanks to a new feature called Profile Kit.

TikTok announced the Profile Kit feature in partnership with Linktree, one of the most popular link-in-bio tools.

Image via Linktree

Creators can choose to display their latest, most popular, or favorite TikToks on their Linktree landing pages. In addition, visitors will be able to play videos within Linktree without having to navigate away from the app.

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TikTok’s new “photo mode” looks a lot like Instagram carousels

October 7, 2022

TikTok may be the reigning champ of short-form video, but it looks like the platform has its sights set on more. They’ve now introduced photo mode, a carousel-style format made for sharing multiple still images in a single post.

TikTok’s new photo posts look similar to Instagram’s carousels, but they’re a bit more robust. Users can add music to soundtrack their images, and viewers can either swipe through each photo or let them scroll automatically.

Image via TikTok

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TikTok Updates September 2022

October 3, 2022

TikTok’s usually the platform to beat when it comes to new features. Still, in September, the indisputable rise of BeReal proved that sometimes, even ByteDance can take a few tips from the competition.

Here’s what happened on TikTok in September:

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TikTok users can now downvote comments

September 26, 2022

After months of testing, TikTok has introduced a new downvote option that makes it simple for users to flag “irrelevant or inappropriate” comments.

While TikTok users have long been able to report comments that violate the platform’s community guidelines, the new downvote is meant to help TikTok’s moderators identify negative behavior that’s more annoying than harmful.

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TikTok’s video descriptions can now be up to 2,200 characters long

September 26, 2022

It’s time to polish up your social SEO skills: TikTok’s video descriptions just got a whole lot longer.

TikTok has now increased the maximum length of video descriptions from 300 characters to 2,200, according to an update first shared by social media consultant Matt Navarra.

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TikTok

TikTok launches its very own BeReal clone

September 15, 2022

TikTok has launched a new time-based dual camera feature called TikTok Now, according to an update published on their blog today.

TikTok Now will send users daily prompts to capture and share real-time updates using their front and back cameras.

​​ TikTok Now mockup showing the pop-up notification and dual camera feature

Source: TikTok

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TikTok to promote local content with a new “Nearby” feed

August 26, 2022

TikTok has confirmed that they’re testing a new “Nearby” feed. Users who are part of the test will see the feed appear next to their “Following” and “For You” tabs.

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TikTok

TikTok testing a new Story-sharing feature

August 23, 2022

TikTok will soon allow users to share their TikTok Stories directly to other platforms, including Facebook and Instagram.

Unlike TikTok videos, which give users several choices for downloading, sharing, and reposting content, TikTok Stories have much more limited sharing options.

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