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Earlier this week, TikTok announced the launch of Live Subscription, a monthly subscription that will give users greater access to their favorite creators.
Live Subscription will start this month as invite-only but is expected to become available worldwide in the coming months. The goal of Live Subscription is to help creators earn more money while growing and engaging their communities. Read more
TikTok is working on building a “culture of credit” by developing new tools to help users give attribution to creators on the platform.
“These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is central to ensuring TikTok remains a home for creative expression,” says Kudzi Chikumba, Director of Creative Community at TikTok US, in a blog post. “Whether taking part in the latest trend, adding a punchline to a joke, or creating the next viral sound, creators can easily and directly cite their inspiration.”
TikTok is introducing a Friends Tab over the next few weeks to help users more easily connect with their contacts, the platform announced on social media. The new feature is designed to help users more easily find content from the people they’re already connected with.
Social media expert Matt Navarra gave a sneak peek of the feature earlier this year, explaining that “posts are from followers that you follow back, accounts you follow, and other suggested accounts.”
He also revealed that TikTok had removed the Discover Tab and replaced it with the Friends Tab. The Discover Tab has been used to help users find trending videos, hashtags and creators. Users will likely need to turn to the search icon at the top of the homepage now instead.
TikTok has added a Friends tab!
“Posts are from followers that you follow back, accounts you follow,
and other suggested accounts” pic.twitter.com/Z6lfEH8ilL— Matt Navarra (@MattNavarra) April 1, 2022
TikTok is looking to draw more advertisers to the platform with the creation of TikTok Pulse, the company announced Wednesday. The idea is to “help brands be on the pulse of entertainment and culture on TikTok.”
What that essentially means is that with TikTok Pulse, advertisers can increase their exposure by paying for TikTok to show their content right after the top videos on the platform — more specifically, those in the top 4% of all TikTok videos.
TikTok will offer 12 categories of Pulse to ensure advertisers are speaking to the right audiences. Some of those categories include beauty, fashion, cooking and gaming. Read more
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TikTok Stories, which the platform began testing in August, can now be seen on the For You page instead of…
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