Skip to content

Social Media Updates

Stay up to date with all things social media


TikTok wants creators to care about search

March 22, 2024

TikTok just introduced a new monetization program for creators, and some of the criteria for rewards look mighty interesting to those of us curious about the future of social SEO.

Source: TikTok

First, the basics. To be eligible for the new Creator Rewards Program, creators must be at least 18 years old, have at least 10K followers with a minimum of 100K views in the last 30 days, and have a personal account in good standing. These eligibility requirements are just like the ones from the now-defunct Creator Fund.

But here’s the interesting part. According to TikTok, the Creator Rewards Program will favor “high-quality, original content that is over a minute long, using an optimized rewards formula focused on four core metrics: originality, play duration, search value and audience engagement.”

Read More


Universal Music Group has pulled its artists from TikTok

February 7, 2024

As of February 1st, Universal Music Group has begun removing its tracks from TikTok after negotiations for a new rights agreement failed, ending their current deal.

That means music from artists like Taylor Swift, Billie Eilish and Bad Bunny will no longer be available for TikTok’s users. This change marks a huge blow for a platform whose trends often revolve around popular music.


follow my inst: @suzieszv, I will post more dance videos there

♬ Cooking Time – Lux-Inspira

Read More


TikTok Shop just launched in the US

September 15, 2023

After months of testing, TikTok is betting big on ecommerce. The platform launched its Shop feature in the United States this week.

TikTok announced the update with a post on their blog, saying, “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country – and give brands, merchants, and creators the tools to sell directly through shoppable content on the TikTok app.”

Image via TikTok

TikTok shopping has already been available (and extremely popular) in the UK and a handful of Asian countries before this week. They first began testing their e-commerce product in the US back in November 2022.

Read More


TikTok introduces text posts

August 1, 2023

Forget about short-form video — is text-based social media the next big thing?

Seemingly in response to the release of Instagram’s Threads and buzz about X (formerly known as Twitter), TikTok has just introduced text posts.

In their blog post announcing the new feature, TikTok says, “With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.”

Image via TikTok

Read More


TikTok’s new “Keyword Insights” tool is a game-changer

March 9, 2023

The tools in TikTok’s Creative Center are only getting better. The platform has just launched a Keyword Insights tool to help advertisers uncover top-performing keywords and phrases in TikTok ads.

Marketers can use the tool to explore “trending script keywords,” which may appear in voice-overs, text overlays, or ad captions.

tiktok's keyword insights tool search bar

Just enter a term in the search bar to start gathering information — you can narrow your search results by region, industry, ad objective, keyword type and timeframe.

Read More


TikTok’s got a secret “go viral” button

January 23, 2023

TikTok virality can be a mystery, but apparently, it’s not all up to chance: A Forbes investigation has revealed that staff at TikTok and ByteDance can select individual videos for broader distribution in a practice known as “heating.”

According to an internal document, “The heating feature refers to boosting videos into the For You feed through operation intervention to achieve a certain number of video views. The total video views of heated videos accounts for a large portion of the daily total video views, around 1-2%, which can have a significant impact on overall core metrics.”

Read More


TikTok set to launch a Gaming tab

October 28, 2022

The reigning champ of short-form video is about to diversify: TikTok’s new in-app gaming experience may be officially announced as soon as November.

Games will reportedly be featured as one of the tabs on TikTok’s home screen. As has now become standard with other mobile games, games will be accompanied by ads. Users will also be able to pay for additional content.

Read More


TikTok finally launches TikTok Pulse, ad revenue-sharing for top creators

October 20, 2022

After announcing its creation back in May, it looks like TikTok has finally launched its Pulse program to share ad revenue with top creators.

The program’s rollout hasn’t been officially announced, but reports are now circulating on Twitter that select creators are receiving eligibility notices.

Read More


TikTok’s new Profile Kit allows creators to embed up to six videos on Linktree

October 18, 2022

TikTok creators can now display up to six videos on an external site, thanks to a new feature called Profile Kit.

TikTok announced the Profile Kit feature in partnership with Linktree, one of the most popular link-in-bio tools.

Image via Linktree

Creators can choose to display their latest, most popular, or favorite TikToks on their Linktree landing pages. In addition, visitors will be able to play videos within Linktree without having to navigate away from the app.

Read More


TikTok’s new “photo mode” looks a lot like Instagram carousels

October 7, 2022

TikTok may be the reigning champ of short-form video, but it looks like the platform has its sights set on more. They’ve now introduced photo mode, a carousel-style format made for sharing multiple still images in a single post.

TikTok’s new photo posts look similar to Instagram’s carousels, but they’re a bit more robust. Users can add music to soundtrack their images, and viewers can either swipe through each photo or let them scroll automatically.

Image via TikTok

Read More

You’ve unlocked 60 days for $0
Woman sitting at a laptop