According to Twitter, the recommendation algorithms work by attempting to “answer important questions…such as, ‘What is the probability you will interact with another user in the future?’ or, ‘What are the communities on Twitter and what are trending Tweets within them?’”
Twitter uses the information it extracts from tweet, user, and engagement data to source tweets, rank them, and filter out content you’re less likely to enjoy.
“Okay,” you’re thinking, “I kind of assumed that. But how does it actually work?” Buckle up — we’re going to get into it.
Twitter’s Head of Social announced on October 5, 2022 that videos, images, and GIFs can all be shared in the same Tweet. Additionally, swiping on a video in your Twitter feed will display more related content, reminiscent of TikTok. Both features are available on the mobile app.
Not only can you finally mix and match media formats but you can also get them to work together.
On September 1st, 2022 Twitter began rolling out its most anticipated and requested feature: Edit Tweet. The feature is currently only available for internal testing but Twitter Blue subscribers in specific regions will get the first opportunity to test it publicly. Twitter intended to monitor user behavior before finalizing the feature for a full public rollout.
Update: On October 3rd, 2022 Twitter announced that, after successful testing, Edit Tweet is being rolled out to Twitter Blue subscribers in Canada, Australia, and New Zealand. A US rollout is coming soon.
Have you ever heard the saying “two heads are better than one”? Twitter began testing that theory today by rolling out a new feature that allows users to co-tweet.
The feature, officially called “CoTweet,” lets users invite any public account that follows them to co-author a tweet together. The invitee can decline the request, however. If they do so, the CoTweet draft will be deleted. Read More
Twitter announced today that they’re launching Notes, a new feature that allows select users to publish longer content on the platform.
Right now, the feature is in the testing phase. As part of the test, a handful of writers have started sharing lengthier posts with their audiences.
Note titles can go up to 100 words while the body of a Note is limited to 2,500 words – a stark difference from the current 280-character posting limit. Unlike regular posts, users are also able to make edits after it’s been published. Read More
Twitter is introducing a new shopping feature that will help marketers keep audiences up to date on product launches.
With Product Drops, users will be able to tap a “Remind me” button whenever a merchant tweets about an upcoming launch. The button can be found at the bottom of the Tweet.
If users want to learn more about the product, they can click on the merchant’s Tweet, which will take them directly to a Product Details Page. This page will show the price, photos, and a product description as well as a clickable hashtag that will let users look up what other shoppers on the platform have to say about the product.
Formerly, the site was known as Twitter Media and provided product guides, case studies, and interviews with social media experts.
The site groups content by goals, such as monetization, engagement and relevance — the latter helping users learn how to be an influential voice on the platform. More goals are expected to come. Read More