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Social Media Updates

Stay up to date with all things social media


Goodbye Twitter, hello X

August 1, 2023

The original text-based social network has a brand-new name. On July 22nd, Twitter officially rebranded as X.

The change, first announced by owner Elon Musk in a series of posts, has been long in the making.

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Twitter limits the number of tweets you can read per day

July 4, 2023

Twitter owner Elon Musk has announced new limits to how much content users can view per day.

According to Musk, the changes are an attempt to address “extreme levels of data scraping & system manipulation.”

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Twitter reveals how its recommendation algorithm works

April 3, 2023

Back in mid-March, Elon Musk promised to release Twitter’s source code for its recommendation algorithm — and now, he’s delivered on that and more.

In addition to sharing its code on GitHub, Twitter has also published a short note on why the team has released the data, with more detail on how the algorithm works shared on the platform’s engineering blog.

According to Twitter, the recommendation algorithms work by attempting to “answer important questions…such as, ‘What is the probability you will interact with another user in the future?’ or, ‘What are the communities on Twitter and what are trending Tweets within them?’”

Twitter uses the information it extracts from tweet, user, and engagement data to source tweets, rank them, and filter out content you’re less likely to enjoy.

“Okay,” you’re thinking, “I kind of assumed that. But how does it actually work?” Buckle up — we’re going to get into it.

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Account Verification to be locked behind Twitter Blue paywall

October 31, 2022

Twitter Blue will now be required to have Verified Account status as the price of the optional monthly subscription service quadruples to $20 USD per month.

A major overhaul of Twitter Blue is one of the first major changes Elon Musk is making after acquiring Twitter on October 28th, 2022.

According to The Verge, Musk wants to increase the price of Twitter Blue to $19.99 USD per month.

Twitter Blue will also be required to have the Verified Account checkmark. These changes will reportedly go into effect on November 7th, 2022.

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Elon Musk buys Twitter, executives exit

October 28, 2022

Early on Friday, October 28th, 2022 Elon Musk finalized his deal to buy Twitter according to a filing by the SEC.

Twitter CEO Parag Agrawal, Chief Financial Officer Ned Segal, legal and policy executive Vijaya Gadde, and General Counsel Sean Edgett immediately left the company.

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True multimedia Tweets have arrived

October 5, 2022

Twitter’s Head of Social announced on October 5, 2022 that videos, images, and GIFs can all be shared in the same Tweet. Additionally, swiping on a video in your Twitter feed will display more related content, reminiscent of TikTok. Both features are available on the mobile app.

Not only can you finally mix and match media formats but you can also get them to work together.

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Twitter (finally) adds Edit Tweet feature

September 14, 2022

On September 1st, 2022 Twitter began rolling out its most anticipated and requested feature: Edit Tweet. The feature is currently only available for internal testing but Twitter Blue subscribers in specific regions will get the first opportunity to test it publicly. Twitter intended to monitor user behavior before finalizing the feature for a full public rollout.

Update: On October 3rd, 2022 Twitter announced that, after successful testing, Edit Tweet is being rolled out to Twitter Blue subscribers in Canada, Australia, and New Zealand. A US rollout is coming soon.

Edit Tweet lets users do exactly that, but not without some limits:

  • Edits can only be made within 30 minutes from the time of posting
  • Tweets can only be edited 5 times in that 30-minute window

The idea is to provide enough time to fix typos, add missing media files, and include hashtags that might have been missed.

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Twitter users can now co-tweet with others on the platform

July 7, 2022

Have you ever heard the saying “two heads are better than one”? Twitter began testing that theory today by rolling out a new feature that allows users to co-tweet. 

The feature, officially called “CoTweet,” lets users invite any public account that follows them to co-author a tweet together. The invitee can decline the request, however. If they do so, the CoTweet draft will be deleted. Read More


Twitter looks to longer content with Notes

June 22, 2022

Twitter announced today that they’re launching Notes, a new feature that allows select users to publish longer content on the platform.

Right now, the feature is in the testing phase. As part of the test, a handful of writers have started sharing lengthier posts with their audiences. 

Note titles can go up to 100 words while the body of a Note is limited to 2,500 words – a stark difference from the current 280-character posting limit. Unlike regular posts, users are also able to make edits after it’s been published. Read More


Twitter testing Product Drops reminder feature

June 9, 2022

Twitter is introducing a new shopping feature that will help marketers keep audiences up to date on product launches.

With Product Drops, users will be able to tap a “Remind me” button whenever a merchant tweets about an upcoming launch. The button can be found at the bottom of the Tweet. 

If users want to learn more about the product, they can click on the merchant’s Tweet, which will take them directly to a Product Details Page. This page will show the price, photos, and a product description as well as a clickable hashtag that will let users look up what other shoppers on the platform have to say about the product.

Twitter product drop reminders
Source: Twitter

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Twitter introduces Twitter Create, a monetization hub for creators

May 25, 2022

Following in the footsteps of TikTok’s Creator Portal and Instagram’s Creator Lab, Twitter has launched Twitter Create, a mini-site dedicated to helping creators monetize their accounts.

Formerly, the site was known as Twitter Media and provided product guides, case studies, and interviews with social media experts.

The site groups content by goals, such as monetization, engagement and relevance — the latter helping users learn how to be an influential voice on the platform. More goals are expected to come. Read More

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