How we work

Broadly, here’s what you can expect from the content we publish on the Hootsuite Blog:

• Social-media-marketing-oriented: We aim to help social marketers and business owners get the most out of social media for their business. We help them with strategies, news, templates, and tools that make their jobs easier. We publish specific, actionable advice for social media practitioners, creators, etc. and cover topics relevant to their daily work.
• High-quality: We publish articles that people want to read and share and that are original, relevant and well-researched. Our writers are typically experts in social media, marketing and content creation with an average of 5 years or more experience in the industry.
• Cohesive: Authors on the Hootsuite Blog have their own bylines. As such, articles include the authors’ unique personality, humor and writing style. But all authors share our editorial goal of educating and empowering readers to be super successful on social media.
• No promotional content: We welcome perspectives from industry experts but don’t allow third-party promotional content (or anything that goes against web publishing best practices) within articles.

Sorry, we don’t accept unsolicited submissions.