Konstantin Prodanovic

Kosta is a copywriter and curmudgeon-in-residence on the Hootsuite brand team. He writes to empower marketers so that marketers can empower people.

With more pressure on their shoulders than ever before, what opportunities do social media managers have to build their skills?

Why being witty and absurd might actually make your social marketing worth the attention you crave—because right now, you may not deserve it.