Nick Zarzycki

Nick is a content writer from Toronto.

illustration of 2 phones with video players on them, one horizontal, one vertical

The Complete Guide to Social Media Video Specs in 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a…

Two people balancing on opposite ends of a scale. One person, representing "Reach," has an outstretched hand. The other person, representing impressions, types on a laptop

Reach vs. Impressions: What’s the Difference (And What Should You Track)?

Let’s say you’ve just launched an advertising campaign or published a piece of content, and you want to see how…