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Booktok

#BookTok is a popular hashtag that promotes reading and literature. Used by content creators or brands to showcase book recommendations, memes, book reviews, and insights into reading habits. The #booktok community is incredibly influential — when books go viral under the hashtag, they often become bestsellers.

The hashtag is predominantly used on TikTok, where it’s been used more than 90 billion times. Read more about BookTok.