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CFBR, or Commenting For Better Reach, is a popular comment used on platforms like LinkedIn and Facebook.

Since most social media algorithms favor content with high engagement, «commenting for better reach» is a way to offer an organic boost to a post you think should have more exposure. When you comment on someone else’s post, that post is more likely to show up in your followers’ feeds.

This tactic may be effective, but it’s a little spammy. If you want to take a more thoughtful approach, we recommend leaving an authentic comment that engages with the post’s content — or even resharing that post with your followers.

Learn more about working with social media algorithms: