Back to the Glossary

Cost per lead (CPL)

CPL is a metric that marketers use to measure how cost-effective campaigns are at generating new leads. CPL helps marketers understand how much of their budget is spent on acquiring new leads for the business and gives them a ROI figure. CPL is calculated by taking the dollar amount spent on acquiring new and dividing it by the number of leads acquired.

x

¡Ups! Esto es incómodo

JURÁBAMOS que querías crecer en las redes sociales y aplastar a tu competencia. Nos equivocamos. Ni modo, dejaremos que alguien más aproveche esta prueba gratuita de 60 días…

Empieza tu prueba gratis
La oferta expira en 04m 20s
Cancela en cualquier momento durante los 60 días