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Metric

A metric is a quantitative measure of social media success. Put simply, it is a figure based on real numbers and can be tracked and measured over time. Vanity metrics include ego-boosting engagement statistics like comments, shares, and likes. Other metrics, like conversion rate, can help prove social return on investment.

See Vanity metric

Learn more: 19 Social Media Metrics That Really Matter—And How to Track Them

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