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NPS stands for net promoter score and is used to measure levels of customer experience and satisfaction. Companies use NPS to understand how well their brand is being perceived by customers.

NPS is calculated as a score between 10-0, with 10 being the highest and 0 being the lowest. The scores are bucketed into three cohorts: detractors (0-6), passives (7-8), and promoters (8-10).  

Learn more: What is a Net Promoter Score and Why Should You Care?