Back to the Glossary


A conversion is a metric that marketers use to measure how a business converts an audience into a customer. For example, once a lead signs up to Hootsuite, that’s a conversion because the person has converted from a lead into a customer. 

Learn more: 7 Smart Ways to Drive Conversions on Social Media


Sorry for getting in your face, but...

We have a special treat for you. Schedule social posts, get reports, and handle all your comments and DMs in one place.

Try Hootsuite for free for 60 days. (That’s 30 days more than people who don’t read popups get.)

Start Your Free 60-Day Trial
Offer expires in 04m 20s
No risk, all reward. Cancel anytime within 60 days