Back to the Glossary

Instagram shop

Instagram shop is a feature on Instagram that allows users to create an online shopping store for free and sell products or items on Instagram. Ideal for small businesses, Instagram shops allow customers to checkout natively within the Instagram app. Business owners can communicate with customers through direct messages (DMs).

Learn more: Instagram Shopping 101: A Step-by-Step Guide for Marketers


You’ve unlocked 60 days for $0

Claim 60-Day Free Trial
Offer expires in 04m 20s
Cancel anytime within 60 days