Earlier in July, Dan Levy, Vice President of Ads & Business products at Facebook released a statement sharing where Facebook plans to go moving forward with personalization.

These were the highlights:

  • Small business badges on ads to encourage purchases
  • New privacy-enhancing technologies making it possible to minimize the amount of personal information Facebook processes while still showing relevant ads
  • Product and business discovery features, including an in-testing newsfeed experience that allows users to tap to explore content from businesses in topics like beauty, fitness, or clothing
  • A modern eCommerce system to help meet the demand for on-platform product discovery and shopping (which we can see with some of the AR tools in the next section)
  • New Business Suite tools to help businesses improve, optimize, and potentially even automate their marketing, including expanding their Messenger functionality
iPhone screen displaying Facebook ad with Small Business badge
Source: Facebook