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Facebook prompts users to read content before sharing

Facebook is testing a solution designed to encourage users to read articles before sharing them with their network.

Karolina Mikolajczyk May 19, 2021

On May 10th, Facebook announced a new initiative meant to promote more informed sharing of news articles on the platform. The company is now testing a solution designed to encourage users to read articles before sharing them with their network.

Starting today, we’re testing a way to promote more informed sharing of news articles. If you go to share a news article link you haven’t opened, we’ll show a prompt encouraging you to open it and read it, before sharing it with others. pic.twitter.com/brlMnlg6Qg

— Meta Newsroom (@MetaNewsroom) May 10, 2021

Users who are part of the test will see a prompt if they try to share a link to a news article they haven’t opened. The prompt will encourage them to open the link and read the article before sharing it.

By Karolina Mikolajczyk

Karolina Mikolajczyk is a Team Lead on Hootsuite's Inbound team and an associate editor of the Hootsuite blog.

After completing her Master’s degree in English, Karolina launched her marketing career in 2014. Before joining Hootsuite in 2021, she worked with digital marketing agencies, SaaS startups, and international enterprise businesses, helping brands and social media content creators grow their online presence and improve conversions through SEO and content marketing strategies.

Karolina lives in Vancouver, BC. She likes to spend her free time bike touring wine bars and hanging out with her two cats, Juju and Tuna.

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