Facebook

Facebook bringing Shops to Marketplace and WhatsApp, introducing Shops ads

Businesses using Facebook Shops will soon also have access to Shops ads. Advertisers will be able to set up Shopping Custom Audiences, use product tags in ads and direct ad traffic to Shops or individual products.

Karolina Mikolajczyk June 29, 2021

In 2020, Facebook prioritized the rollout of Facebook Shops to help businesses affected by the COVID-19 pandemic make the transition to social shopping. As of June 2021, the platform reports 300 million monthly Shops visitors and over 1.2 million monthly active Shops.

Last week, Facebook announced that Shops are coming to WhatsApp and Marketplace in select countries.

Two phone screens showcasing Facebook Shops within WhatsApp and Marketplace — *Source: Facebook*

To promote confident in-app shopping, Facebook will also be expanding product ratings and reviews, and AR filter try-on capabilities on Instagram.

By Karolina Mikolajczyk

Karolina Mikolajczyk is a Team Lead on Hootsuite's Inbound team and an associate editor of the Hootsuite blog.

After completing her Master’s degree in English, Karolina launched her marketing career in 2014. Before joining Hootsuite in 2021, she worked with digital marketing agencies, SaaS startups, and international enterprise businesses, helping brands and social media content creators grow their online presence and improve conversions through SEO and content marketing strategies.

Karolina lives in Vancouver, BC. She likes to spend her free time bike touring wine bars and hanging out with her two cats, Juju and Tuna.

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