Earlier this week, Instagram premiered a new monetization feature. The update is part of the company’s ongoing effort to help creators make money on the platform.
The feature is currently being trialed by a select group of creators and brands. So far, we know that it will serve as a discovery and messaging tool within the Instagram app, helping eligible brands identify creators for sponsorships and communicate with them without leaving the platform.
Karolina Mikolajczyk is a Senior Inbound Marketing Strategist and associate editor of the Hootsuite blog. After completing her Master’s degree in English, Karolina launched her marketing career in 2014. Before joining Hootsuite in 2021, she worked with digital marketing agencies, SaaS startups, and international corporations, helping businesses and social media content creators grow their online presence and improve conversions through SEO and content marketing strategies.