New Collab feature lets users co-author posts and Reels
Content created using Collab will show up on both users' accounts. Collaborators can be added from the app's tagging screen.
Content created using Collab will show up on both users' accounts. Collaborators can be added from the app's tagging screen.
Instagram is testing Collabs — a new feature that will allow creators to co-author posts and Reels.
The tool will allow two usernames to be included in a post’s or Reel’s header. Content created using Collab will show up on both users’ accounts. Collaborators can be added from the app’s tagging screen.
Source: Instagram
The feature is currently only available to select users. Details regarding a global rollout have not yet been shared.