Instagram is testing Collabs — a new feature that will allow creators to co-author posts and Reels.
The tool will allow two usernames to be included in a post’s or Reel’s header. Content created using Collab will show up on both users’ accounts. Collaborators can be added from the app’s tagging screen.
Source: Instagram
The feature is currently only available to select users. Details regarding a global rollout have not yet been shared.
Karolina Mikolajczyk is a Senior Inbound Marketing Strategist and associate editor of the Hootsuite blog. After completing her Master’s degree in English, Karolina launched her marketing career in 2014. Before joining Hootsuite in 2021, she worked with digital marketing agencies, SaaS startups, and international corporations, helping businesses and social media content creators grow their online presence and improve conversions through SEO and content marketing strategies.