Instagram wants more creators to make a living on the platform. The company just launched Creator Lab to help guide users on how to make that possible.

The Creator Lab, which Adam Mosseri, Head of Instagram, described as “programming for creators, by creators” is a resource hub that currently features 18 videos up to five minutes long.

In these videos, successful creators share the lessons they had wished they had learned sooner in their content career. 

The programming on the site is designed to help creators express themselves, build community and think long-term when it comes to earning money. 

Some of the topics covered include experimenting with creative tools, collaborating with others and selling products.

Approximately 50 million people around the world consider themselves to be creators, and the creativity industry has an estimated value of over 100 billion dollars

This past year, nearly every major social network has introduced new ways to help creators monetize their work. Instagram has been no exception, and has been vocal that they plan to continue adding new features in 2022. The Creator Lab is just one of those offerings.

“We believe in the importance of the creator community,” Mosseri says. “We believe they’re pushing culture forward, establishing trends, setting new norms.”