Instagram

Instagram begins rollout of desktop publisher

Instagram begins rollout of exciting – and long awaited – new feature: creating and publishing feed posts from desktop.

Karolina Mikolajczyk June 25, 2021

On June 24th, social media consultant Matt Navarra reported on an exciting — and long awaited — new Instagram feature: a desktop post creator and publisher.

NEW! @Instagram lets you create + publish posts via desktop! pic.twitter.com/JWzwKg1kyO

— Matt Navarra – Exiting X… Follow me on Threads (@MattNavarra) June 24, 2021

The browser publisher, complete with filters and limited editing options, is currently available to select accounts.

Publishing to Instagram from desktop - editing screen — *Source: Matt Navarra (Twitter)*

Eligible accounts can post using the familiar + icon that can now be found in the top right corner of the browser Instagram homepage.

Posting to Instagram from desktop - plus icon in homepage menu — *Source: Matt Navarra (Twitter)*

Instagram has yet to release an official statement regarding this update — we’re looking forward to learning more about the rollout!

By Karolina Mikolajczyk

Karolina Mikolajczyk is a Senior Inbound Marketing Strategist and associate editor of the Hootsuite blog. After completing her Master’s degree in English, Karolina launched her marketing career in 2014. Before joining Hootsuite in 2021, she worked with digital marketing agencies, SaaS startups, and international corporations, helping businesses and social media content creators grow their online presence and improve conversions through SEO and content marketing strategies.