Earlier this week, the verified Instagram @creators account published a list of tips for getting the most out of hashtags on the platform.

The post included a list of hashtag dos and don’ts as well as a general reminder that quality content and engagement affect distribution more than hashtags do (a.k.a. hashtag keyword stuffing won’t help you reach more people).

Perhaps the most surprising best practice revealed in the post is keeping the number of hashtags between 3-5 per post. The corresponding “Don’t” says: “Don’t use too many hashtags — adding 10-20 hashtags will not help you get additional distribution.”

Learn more about how to use hashtags to your advantage: