In an effort to move beyond its status as a photo-sharing app, Instagram plans to put a greater focus on video, messaging, transparency and creators in the year ahead.

“We’re going to have to rethink what Instagram is,” said Adam Mosseri, head of Instagram, in a recent post. Following the explosive popularity of TikTok’s video content, Instagram plans to double-down its focus on video content and consolidate all video formats around Reels.

This past year, the platform also spent time upgrading its controls to give users the ability to manage sensitive content, hide like counts and hide offensive language in their DMs. In 2022, Instagram will continue to work on controls while also showing more transparency to help users understand how Instagram works. 

Additionally, Instagram will prioritize its messaging features in hopes of making Instagram a go-to destination for friends to connect about their interests. 

Lastly, Instagram plans to help creators earn more on the platform by offering new monetization products. 


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A post shared by Adam Mosseri (@mosseri)