Instagram has announced it’s now testing its first phase of a subscription feature for select creators in the U.S.
“Subscriptions are one of the best ways to have a predictable income – a way that is not attached to how much reach you get on any given post, which is inevitably going to go up and down over time,” Adam Mosseri, head of Instagram, says in a recent post.
🎉 Subscriptions 🎉
Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
– Subscriber Lives
– Subscriber Stories
– Subscriber Badges
We hope to add more creators to this test in the coming months. More to come. ✌🏼 pic.twitter.com/SbFhN2QWMX
— Adam Mosseri (@mosseri) January 19, 2022
The subscriptions feature currently offers Subscriber Stories, Subscriber Lives and Subscriber Badges.
Subscriber Stories: Creators can share exclusive Stories for subscribers. These restricted access Stories will be marked with a purple ring.
Subscriber Lives: Like Subscriber Stories, creators will be able to go live just for their subscribers.
Subscriber Badges: Subscribers will receive a badge so that creators can identify them in comments, DMs and elsewhere on Instagram.
Mosseri says Instagram hopes to expand these features in the future.