Instagram

Instagram introduces new video format and bids farewell to IGTV

The IGTV profile tab will be replaced by a Video tab, making it easier for users to browse an account’s video content in one place.

Karolina Mikolajczyk October 5, 2021

Instagram announced that IGTV and feed videos will now be combined into one format: Instagram Video.

The IGTV profile tab will be replaced by a Video tab, making it easier for users to browse an account’s video content in one place.

Source: Instagram

All videos shared to the Instagram Feed can now be up to 60 minutes long. Standard post editing features will be available for longer videos, including trimming video footage, applying filters, and adding account and location tags. Users will be able to create 60-second previews for longer-form content.

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A post shared by Instagram’s @Creators (@creators)

Farewell, IGTV!

By Karolina Mikolajczyk

Karolina Mikolajczyk is a Team Lead on Hootsuite's Inbound team and an associate editor of the Hootsuite blog.

After completing her Master’s degree in English, Karolina launched her marketing career in 2014. Before joining Hootsuite in 2021, she worked with digital marketing agencies, SaaS startups, and international enterprise businesses, helping brands and social media content creators grow their online presence and improve conversions through SEO and content marketing strategies.

Karolina lives in Vancouver, BC. She likes to spend her free time bike touring wine bars and hanging out with her two cats, Juju and Tuna.

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