New metrics added to Instagram Insights
The scope of Insights has now been extended to also include people who interact with an account without following it.
The scope of Insights has now been extended to also include people who interact with an account without following it.
During their first-ever Product Week, Instagram announced the addition of three new analytics metrics to Instagram Insights.
The new metrics will help Creator and Business account users get an even better understanding of how their content performs on the platform. Prior to the update, Insights users could only analyze their followers. The scope of Insights has now been extended to also include people who interact with an account without following it.
The new metrics available in Instagram Insights are: