TikTok appears to be working on a new lead generation feature for businesses, according to social media consultant and industry sleuth Matt Navarra.
The new feature will allow businesses to collect and manage leads on the platform. The latter will be done with the help of tracking features and adding notes to collected leads.
More details to come — TikTok has yet to make any official announcement on how the new feature might work.
TikTok added a Lead Generation feature in-app for business users pic.twitter.com/ei0TcLTCM2
— Matt Navarra – Exiting X… Follow me on Threads (@MattNavarra) May 24, 2022