TikTok is currently testing an “invite people to watch” feature that will help creators sway their contacts to the platform and grow their number of viewers.
Creators can invite their connections from various third-party apps, such as Facebook, Twitter and Whatsapp, to watch their videos and follow them on TikTok.
TikTok’s got a NEW growth hacking feature
‘Invite to watch’
— Matt Navarra (@MattNavarra) January 8, 2022
The new feature only allows creators to share one clip at a time and with people they already are connected with. Creators will be able to leverage existing relationships to draw new audiences to the platform.