TikTok has announced the launch of Instant Page, a native landing page for advertisers designed to load up to 11 times quicker than regular mobile pages.

Users will be able to visit Instant Pages after clicking on a call-to-action or card on In-Feed Ads. Once on the Instant Page, they’ll be able to watch videos, view images, browse carousels and click through to the brand’s external website. 

Instant Pages are designed to help brands promote their products and services. Advertisers can easily customize them in a user-friendly drag and drop builder.

With this new feature, TikTok hopes to help brands grow sales, drive traffic to websites or apps, and increase their reach.  

@tiktokforbusiness Introducing TikTok Instant Page, here to make moving from in-feed ads to sales lightning fast. #WhatsNewOnTikTok #tiktokmarketing ♬ original sound – TikTok For Business