TikTok is slowly rolling out a pilot program called the TikTok Measurement Academy to help agencies gauge how well their TikTok ads are performing. 

The platform says that the “Measurement Badging Program” will help with best practices and teach advertisers how to quantify the value that TikTok ads can generate. 

On LinkedIn, TikTok explained that any of their leading partners are welcome to join the pilot program. The platform announced that Group M, Horizon Media, VaynerX and other agencies will be involved in the new year.