This new Carousel ad format provides advertisers with yet another option to try and meet their advertising goals.

Advertisers using Carousel ads can include between two and six swipeable photos or images in their ad. Each one of the images or videos will take the Twitter user to the advertiser’s website or app, if they click-through on one of the Carousel ad assets.

Already they’re showing promising results. Carousel ads used on the web have seen an average of a 15% increase in click-through rate. That’s compared to an ad with a single photo or video.