On November 28, Twitter plans to try out its first shopping livestream hosted by celebrity Jason Derulo.
Derulo is set to host a 30-minute variety show featuring shopping goods from Walmart alongside special guests.
Shopping livestreams allow Twitter users to purchase the products they discover on the platform.
Live Shopping features allow users to:
- Visit the Shoppable Banner and Shop Tab on the event page.
- Switch back-and-forth between the Latest Tab and the Shop Tap, so that users can stay tuned into the livestream while shopping.
- Watch the livestream on the seller’s website with an in-app browser
Going forward, Twitter will continue testing the Shop Module and begin introducing the feature to more brands in the United States.
