Twitter to test Live Shopping with Walmart collaboration
On November 28, Twitter plans to try out its first shopping livestream hosted by celebrity Jason Derulo.
On November 28, Twitter plans to try out its first shopping livestream hosted by celebrity Jason Derulo.
On November 28, Twitter plans to try out its first shopping livestream hosted by celebrity Jason Derulo.
Derulo is set to host a 30-minute variety show featuring shopping goods from Walmart alongside special guests.
Shopping livestreams allow Twitter users to purchase the products they discover on the platform.
Live Shopping features allow users to:
Going forward, Twitter will continue testing the Shop Module and begin introducing the feature to more brands in the United States.