Catherine is an External Communications Manager with close to a decade of experience in corporate communications, strategic planning, issues and crisis management, stakeholder relations, paid and earned media and, of course, social strategy—all areas that play a key role in her position at Hootsuite.
She holds a Bachelor of Arts from Toronto Metropolitan University (Ryerson) and a postgraduate certificate in Public Relations from Humber College. Prior to joining Hootsuite, she led the Corporate Practice at a boutique corporate communications agency in Toronto, where she helped lead and drive success for client accounts across a vast range of industries including technology, professional services, food and beverage, real estate, health and wellness and more. Catherine also received her Chartered Marketer designation from the Canadian Marketing Association in 2021.
As evidenced by her agency background prior to joining Hootsuite, Catherine thrives in fast-paced environments and has developed a passion for brand building and storytelling in dynamic and rapidly-evolving industries—a category that social media management certainly fits into.
Outside of work, you’ll find Catherine snuggling her rescue pup, catching up on the latest pop culture news (or, shamelessly watching reality TV) and enjoying the great outdoors.