Today's teenagers are tomorrow’s trendsetters. Here’s what marketers should know if they want to reach Generation Z on social media.
Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. Make sure you get it right.
Providing mobile wallpapers to your Instagram followers is a great way to say thank you, while boosting positive sentiment and brand awareness.
Your social media bios are your audience’s first impression of your brand. Don't drive away potential followers—and customers.
A list of our favorite Instagram accounts from the last year, plus tips and tricks for brands looking to find success on Instagram.
To help you steer clear of wince-worthy words, we’ve collected some commonly seen terms and phrases that can safely be banned from your social vocabulary.
Find out the best strategy for running and tracking a social media campaign across multiple platforms, plus how to choose the right combination of networks.
We predicted five major trends that would affect brands on social media in 2018. As we approach 2019, find out if our predictions were right.
Teenagers often pave the way for trends to unfold and Instagram is no exception. With this guide you can apply teenaged intuition to your own strategy.
The right marketing stunt can catapult your business to viral success, but it’s always going to be risky. Follow the lead of brands who have pulled off big marketing stunts successfully.
Pinterest is a powerful business tool for brands. Find out how these top influencers boost website traffic and sales with a smart Pinterest strategy.
For some brands, Instagram has been a total game-changer, and the foundation of their marketing strategy. Discover the secrets behind three brands' Instagram-first strategy for selling products online, including Glossier, La Croix, and Article.