The 8 Moments That Changed Social Media in 2018
The Cambridge Analytica scandal, Facebook’s algorithmic turbulence, API changes, and the arrival of GDPR—2018 brought big shifts to our industry.…
James is a senior copywriter and content strategist on Hootsuite's brand team. Before Hootsuite, he worked at a few ad agencies creating B2B campaigns for Google, Intuit, Thomson Reuters, AppLovin (a mobile ad company acquired for 1.2 billion), and Wealthfront. James enjoys B2B content marketing, the refreshing taste of Wolf Cola, and writing music.
“Viral Videos are Dead”—Says Creator of the Decade’s Most Viral Ad
It’s hard not to be envious of Travis Chambers’ resume. At age 25, Chambers led distribution and content strategy for…
Social Media in 2020: 11 Data-Backed Predictions
2020—it’s a year that, because of its symmetrical numerology, tends to attract a disproportionate share of futurist musings. Not wanting…
How to Create the Perfect Facebook Ad in Minutes
It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of…
How to Build a Social Media Sales Funnel That Sells
How do you make strangers trust you enough to buy your product? A long time ago in a century far…
Want Your Executive to Invest More in Social Media? Follow This Advice
“Everyone talks about getting buy-in from executives and solving business problems with social media,” says Amber Naslund. “But I’ve been…
How to Use Reddit for Fast (and Accurate) Market Research
With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and…
4 ROI Formulas That Will Help Earn You a Promotion
If you’re like me, you skipped, slept, and talked through every high school math class. Years later, you have to…
Become a better social marketer.
Get expert social media advice delivered straight to your inbox.
6 Places to Buy Cheap Ads Online (That You Haven’t Thought Of Yet)
Everybody knows about Facebook, Instagram, and Twitter ads. But are there overlooked places online to buy inexpensive ads? In 1905,…
How Walk Off The Earth Gained 636 Million Views With Low Budget Videos
It’s the dream of all marketers: create low budget videos, upload them to YouTube and Facebook, and build a global…
25+ Useful Mac Keyboard Shortcuts for Social Media Managers
I know they are out there. I know that hiding right in front of my fingers are shortcuts and secret…