How to Create Beautiful Instagram Highlight Covers (40 Free Icons)
Find out how to create your own Instagram Highlight covers to showcase your top Instagram content. Plus, download 40 free Highlight icons designed by pros
Paige Cooper is a lapsed librarian turned digital music marketer & writer living in Montreal.
How to Schedule Instagram Posts: A Step-by-Step Guide
This step-by-step guide teaches you how to quickly and easily schedule Instagram posts, so you can stick a consistent schedule and engage your audience.
The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)
The best Instagram analytics tools will give you valuable insights into your audience and strategy. Plus, learn the metrics you should track to prove ROI.
How Does the YouTube Algorithm Work? A Guide to Getting More Views
Looking to increase your YouTube video views? Step one: find out what’s new with the YouTube algorithm and how it evaluates your content.
Organic vs. Paid Social Media: How to Integrate Both into Your Strategy
Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both.
How to Create the Best Google My Business Posts
Here is arguably one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts.
The Complete Guide to YouTube Ads for Marketers
Creating YouTube ads for your brand is an art and a science. Ask yourself: who’s going to see this? Where and how might they be watching it?
How to Write a Social Media Policy (Free Template + Examples)
A social media policy is a document that outlines how an organization and its employees should conduct themselves online.
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I Tried Instagram Automation (So You Don’t Have To): An Experiment
Tempted to use bots to comment and like other people's accounts on your behalf? Here's why most Instagram automation is a trap to avoid.
How to Use Instagram Stories to Build Your Audience
Learn the basics of how to use Instagram Stories, then move on to some Instagram Stories tips and tricks to help you stand out from the crowd.
43 Social Media Advertising Statistics that Matter to Marketers in 2020
If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help.
How the Instagram Algorithm Works in 2020 (And How to Work With It)
Instagram algorithm changes affect everyone who uses the platform. How can you ensure your brand is working with the flow of the feed, and not against it?