Paige Cooper, Author at Social Media Marketing & Management Dashboard

Paige Cooper is a lapsed librarian turned digital music marketer & writer living in Montreal.

If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real…

Strategy

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If…

Strategy

A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial…

Strategy

How do you imagine your life with Instagram automation? Your phone’s blowing up with likes and follows, and you’re leaning…

Strategy

How do you know when you’re using Instagram Stories like a professional? The short answer is: you’ll see it in…

Strategy

Trying to decide where to concentrate your social ad spend in 2020? We’ve collected the most recent social media advertising…

Strategy

In reality, the Instagram algorithm is what decides which posts people see every time they open their feed. Below, we’d…

Strategy

On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre of…

Strategy

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. While people keep their eyes on the big-name…

Strategy

Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like…

Strategy

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm.…

Strategy

A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like a…

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